How to get your Product on Amazon Launchpad - bohnsackeves1987

You've finally through it! After months, if non years of hard work and perseverance, you not only launched a crowdfunding campaign, but successfully met your funding goal too. Your next step is to celebrate those orders coming in long after the campaign has ended. The usual route is to ensnare your personal e-commerce fund using a platform like Shopify or WooCommerce. This is a corking option as IT gives you the near moderate complete how your products are displayed, marketed and fulfilled.

The downside is driving traffic can be defiant and expensive, especially for startups with brand refreshing products.

But did you have it away internet juggernaut Amazon has a dedicated platform just for crowdfunding projects? It's called Amazon Launchpad and getting your product listed there offers not only a ton of good resources, but access to millions of hot shoppers.

What is Amazon Launchpad?

Amazon Launchpad is a dedicated category inside Amazon.com that exclusively sells products funded by crowdfunding platforms like Kickstarter, accelerators Beaver State otherwise incubators. These products are fulfilled by Amazon, which provides a way for buyers to try spick-and-span and innovative products using a store they already do it and trust.

Amazon Launchpad homepage — The Amazon Launching pad homepage

Perks of Amazon Launchpad

Getting your product on Amazon Launchpad offers quite a few perks that wouldn't unremarkably be available to standard Amazon River sellers. To start off they provide you with your own onboarding support specialist. They'll helper you finished setting up your inventory forecasting and other troubleshooting that might pop astir.

Probably the greatest perk of victimization Launchpad are the THOUSANDS of dollars deserving of free credits you receive to use for Amazon services.

$5,000 in AWS (Amazon Web Services) promotional credits to use for things like World Wide Web hosting, fog store etc. (more info)
Free Amazon Vine Program enrollment. This typically costs vendors between $2500-$7500 and lets you send products to Vine members for limited review. This is life-and-death in edifice your early product reviews.
6 month complimentary FoundersCard ($595 value) said to be like the "Black Carte du jour for entrepreneurs". This gets you swanky deals corresponding free upgrades at airports, automobile rentals and hotels.
Inclusion in the Amazon River Pad customer emails, as well as placement happening their own social media pages. This gets your product in front of a massive consultation and is something well-nig companies would obliterate for.
Enhanced marketing content along your detail Page. Also know as A+ mental object, this is extra information shown in the inside information section of your product page. IT can include things like your brand extraction, videos and other rich message that other sellers usually have to pay a premium for.

Amazon River Launchpad vs Standard Seller Account

Amazon launching pad is an on-boarding and marketing program that functions on top of Amazon's existing selling platform. That means that signing up with their alive vendor or seller central programs is compulsory first-year before you dismiss be admitted into Pad. If you're growing rapidly and decide you'd sooner sell your product outer of the Amazon Launchpad category, you'll inactive embody able to utilize your extant seller account.

Their are deuce kinds of accounts: vendors and Sellers. The difference is that vendors sell their products right away to Virago at a wholesale price, while Sellers list and ship their own products.

Costs to use Amazon Launch pad

Joining is free if you'rhenium already signed ascending as an Amazon vendor. If you instead have a seller accounting you pay a flat $39.99 a month. That price is paid outside the Launchpad program too.

Keep in mind that Amazon River reserves the right to transition products out of the Pad program at their discretion. Startups typically last about a year ahead transitioning to a standard business relationship.

Getting Started

The initiative is sign away up for an Amazon Seller account and upload your fascinating and genius product. Past on that point are a few requirements you must meet earlier being eligible to enroll in Launchpad:

Your product essential have to the lowest degree 10 reviews.Reviews are crucial for any product, not to mention matchless on Amazon River. Luckily, they accept "general client reviews" which means you can invite existing backers to leave a review connected Virago without re-buying the ware.
Product must have at least a 3 star rating. Quality is key here. This goes without saying, but make a point your finished products and packaging are capable snuff-brown and amply tested before shipping them out to customers.
Use Increased Selling Content.This is the "A+ Substance" in your details subdivision we mentioned earlier.

Once you've crossed off those requirement you can head to the Amazon Launchpad sign skyward page. They'll need you for your company and product details, as well as any awards and media mentions you've accepted.

Enrolling in Amazon Launchpad whitethorn seem daunting, but the benefits are huge and it offers a bully introduction into using Amazon as a sales platform.

Source: https://coolbacker.com/how-to-get-your-product-on-amazon-launchpad/

Posted by: bohnsackeves1987.blogspot.com